Open Source Health with Tripp Johnson
Open Source Health is the podcast that doesn't just talk about fixing healthcare—we're actively doing it. I'm Tripp Johnson, CEO of the Advaita Collective, and I'm here to take you behind the scenes as we build a technology-forward, stakeholder-centric healthcare company. Our mission? To bring transparency and innovation to an industry that desperately needs both.
Join us as we dive into the intersections of policy, technology, and hands-on healthcare. We offer a rare glimpse into the challenges and triumphs of creating a system that works for everyone—patients, providers, policymakers, payers, and technologists alike. We'll share our journey of building in the open and have candid conversations with our team and other like-minded change-makers who are as passionate as we are about revolutionizing healthcare.
This is Open Source Health, where we don't just diagnose the problems; we roll up our sleeves and work on the solutions. Let's get started.
Open Source Health with Tripp Johnson
Healthcare Marketing: The Dark Side of Patient Acquisition
In this episode of Open Source Health, Tripp Johnson and Marcus Shumate dive into the complexities and ethics surrounding patient acquisition in healthcare, with a specific focus on digital marketing strategies and the potential pitfalls in hospital systems. They discuss a controversial New York Times article about Acadia’s alleged unethical practices, along with their challenges and reflections in the mental health and substance use treatment space. The conversation ranges from the moral dilemmas of marketing healthcare services to the significance of patient-centered care and the importance of building ethical, sustainable business practices.
- Discussion of Acadia’s practices and the issue of involuntary commitment (IVC) in psychiatric hospitals.
- Ethical considerations around patient acquisition, especially within strained hospital systems.
- The role of mobile assessors and the ethical challenges they present in healthcare.
- The tension between digital marketing, business development, and maintaining patient-centered care.
- Reflections on how best to market mental health and substance use disorder services.
- Insights on Google’s monopoly in the digital marketing space and its effects on healthcare providers.
- Discussion on the shift from boutique to more scalable, digital strategies in healthcare outreach.
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